Welcome to the Hive, Empower EMR.
Sharif, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Empower EMR is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US outpatient PT clinic mapped, the ~11,000 that look like your best-fit accounts, and three campaigns we'd run for Empower EMR in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Empower EMR.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a fragmented market of small operators, a purchase triggered by a specific event, and a founder-led team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 5,700 to 9,500 more of your best customers?
You already have the dream ones: the physical therapy clinics that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 5,700 to 9,500 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a physical therapy clinic.
Every US outpatient PT clinic sits in Google Maps and state PT licensing board records with location, provider count and owner name. We build the list from that, enrich the buyers by role, and time sends to contract renewals and expansion events.
You're the first supplier that comes to mind.
We'll actively monitor all 38,000 US outpatient PT clinics and reach out when the right signal shows up, so Empower EMR is the first name a practice owner thinks of when EMR and billing come up.
- New clinic owner or acquisitionState PT licensing board filings and LinkedIn show new owners who reset vendor stacks.
- New location opensGoogle Maps and state licensing board new listings signal expansion and new EMR needs.
- EMR or billing vendor contract expiringCMS and state Medicaid provider enrollment records show vendor changes and renewal timing.
- Biller or front-desk hiring surgeJob postings for billing and front-desk roles signal growing pains ripe for automation.
- Negative Google reviews about billing or schedulingReview text flags pain points that a new EMR and patient portal fix directly.
- Conference attendanceAPTA CSM and PPS rosters flag clinics actively evaluating new practice management tech.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps, state PT licensing boards, and CMS provider enrollment records. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Sharif, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.